The second edition of Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing is now available for pre-order on Amazon. While the title is only slightly different from the first edition, the book is a complete rewrite. Only about 5-10% of the original copy made the cut for this new edition.
The new book is broken down into three sections:
- Creation & Promotion
Each section covers proven design strategies and content techniques that can be used to create websites that meet business and marketing objectives and drive measurable success.
This was also my first time working with a co-author: the incomparable Kate Eyler-Werve, author of O’Reilly’s Civic Apps Competition Handbook. Kate is a great collaborator and kept the book on track throughout the 9+ months that we vollied ideas back and forth.
The book will be released in August 2014.