The rants, ramblings and musings of a bona fide pixel pimp.

Please support the Climate RideSeems like hardly a day passed this summer without hearing some sort of horrible news about the environment. First, it was the BP nightmare in the Gulf, which dragged on and on and on with one terrible tidbit after another. And then—closer to home—nearly a million gallons of oil somehow spilled into the Kalamazoo River and could potentially be on its way to Lake Michigan. What the hell??? Nothing like endless images of dying birds and otters covered in oil to really piss you off, especially when it’s very nearly your own backyard. And then on July 23rd, Congress, living up to its ineffective reputation, announces that the Climate Bill is dead. How does the worst environmental disaster in U.S. history not have any effect whatsoever on our legislation? Oh wait, this is Congress. I should know better.

In the middle of it all, my company Mightybytes co-sponsored (with Chicago Filmmakers) the Chicagoland theatrical premier of the movie Gasland as part of the Andersonville Green Week festivities. If you haven’t seen this movie, you really should. It’s intense. It’s sad. And it will piss you off to no end. For me, it was all the impetus I needed to get off my butt and actually do something, so earlier this month I signed up for the Brita Climate Ride.

It’s 320 quad-busting miles of California hills in the name of environmental sustainability. If you have read this far then you should probably just get out your credit card and sponsor me since it’s for such a good (and relevant) cause. I have to raise $2,400.00 before they’ll let me get on my bike in Fortuna, CA and start the trek. Any help you could offer would be greatly appreciated.

The Climate Ride benefits the following great organizations:
Rails-to-Trails Conservancy is working to create a nationwide network of trails from former rail lines, particularly in metropolitan areas. By promoting trail development as part of local, regional, and national Active Transportation planning, RTC is committed to enhancing the health of America’s environment, transportation, economy, and neighborhoods.
1Sky is solely dedicated toward shifting federal policy toward the prosperity of a sustainable clean energy economy. It is the largest collaborative climate and energy campaign in the United States.
Green America is a national organization that creates socially just and environmentally sustainable programs and resources that help mobilize consumers, investors, and businesses toward a greener economy. They actively combat corporate irresponsibility and work to build sustainable communities in the U.S. and abroad.
Every little bit helps, and I thank you in advance for considering a donation to this critical cause. If you cannot make a donation yourself but think you know someone who can, please consider sharing this blog post.
And if you haven’t seen Gasland yet, search it out. It’s the best movie I’ve seen this year. Here’s the trailer:

David Capece, a blogger for Fast Company, just reviewed the book on his blog and gave it 4.5 out of 5 stars on Sparxoo.

Check out the Sparxoo review of Return on Engagement.

From Twitter: great job on “Return on Engagement”. We were impressed with how comprehensive the book is. Some great, actionable advice.

Thanks much David! Really appreciate it.

Thanks to everyone who came out for the Arts and Business Council of Chicago’s Content Marketing Workshop. I appreciated the level of enthusiasm from attendees. And some great questions too. If you want to grab a copy of the presentation slides, here’s a link:

Download the presentation (16 MB PDF) >>

And of course if you have any questions whatsoever on the content, please feel free to contact me.

Return on Engagement cover image

Return on Engagement Cover

I sent Return on Engagement off to Focal Press last Thursday just before 5:00 p.m. Final word count was 99,265 words, final image count was around 250, and there were dozens of sidebars, hundreds of quick tips, and seven case studies, including an entire chapter on Kurani Interactive’s awesome Book of Odds project. Topics range from using mRSS feeds to creating web video and semantic metadata. And just about everything in between. I have received positive feedback from the publisher so far regarding how well-organized the content is, which feels great, considering it took nearly a year to write.

Find out more info at:

Return on Engagement page on Mightybytes >>

Return on Engagement page on Amazon >>

We should have a Facebook page launched with a week or so as well.

Phew!

Community Media Workshop

SEO For Success at Community Media Workshop was a full-house with participants ranging from large companies to small non-profits and back again. Community Media Workshop did a great write-up of the three hour seminar on their site and included a video interview with one of the participants.

Here’s what one of the participants had to say: “Tim Frick was a very good speaker. He knew his material and communicated it well and kept the group interested. Good use of examples and group involvement.”

Read the CMW Notes >>

Download the Presentation (16MB PDF) >>