I think I’ve finally come to an agreement with Focal Press on the title for my new book:
Return on Engagement
What do you think? Focal requires a sub-title as well, so we have tentatively agreed to:
The Web Designer’s Field Guide to Digital Marketing
I’m a bit hesitant to restrict the book to only web designers because I think anyone who creates web content could benefit from it, but then again maybe I’m a bit biased.
Got any ideas? Thoughts? Comments? Suggestions?
Also, I’m on the hunt for good case study subjects! I’m particularly interested in people who have gotten some sort of tangible return on their social media or web content efforts. If you know anyone, please contact me. Thanks a gajillion.
I agree that it is not a guide limited to web designers, thus that should be dropped from the subtitle. Your points are often great for CEO's, Marketing Execs, entrepreneurs and lots of tech folks. Maybe “The All-Purpose Field Guide…” or “The Frick Guide…”.
Stacy Sutton
September 30th, 2009
I agree that it is not a guide limited to web designers, thus that should be dropped from the subtitle. Your points are often great for CEO's, Marketing Execs, entrepreneurs and lots of tech folks. Maybe “The All-Purpose Field Guide…” or “The Frick Guide…”.
Stacy Sutton
October 1st, 2009
[...] Ingrid was one of about 20 folks at this morning’s search engine optimization workshop this morning, led by Tim Frick from Mightybytes. Tim delivered a workshop highlighting how to get found online, drawing on info from his forthcoming book tentatively titled Return on Engagement from Focal Press. [...]
SEO Secrets: write for people, not machines–except… - NP Communicator
November 6th, 2009