I think I’ve finally come to an agreement with Focal Press on the title for my new book:

Return on Engagement

What do you think? Focal requires a sub-title as well, so we have tentatively agreed to:

The Web Designer’s Field Guide to Digital Marketing

I’m a bit hesitant to restrict the book to only web designers because I think anyone who creates web content could benefit from it, but then again maybe I’m a bit biased.

Got any ideas? Thoughts? Comments? Suggestions?

Also, I’m on the hunt for good case study subjects! I’m particularly interested in people who have gotten some sort of tangible return on their social media or web content efforts. If you know anyone, please contact me. Thanks a gajillion.