To date, I have written two books which are used as curriculum at schools and universities in the United States and Europe, including Johns Hopkins University, Full Sail University, and various locations of The Art Institutes, including New England, Chicago, and California.
Return on Engagement
Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing
Reed Elsevier, Focal Press imprint 2010 My most recent book focuses on a process for integrating strategy, website optimization, keyword-driven content development, and various social components—including blogs, web video, and social media—to achieve measurable marketing results.
Managing Interactive Media Projects
Managing Interactive Media Projects
Delmar Cengage Learning 2007 My first book covers all the steps you need to keep interactive projects organized, on track, and on budget. From creative concepting to proposal development and all the in-between tasks required for a successful launch, it will guide you step-by-step through the process of bringing a web project to life.