I sent Return on Engagement off to Focal Press last Thursday just before 5:00 p.m. Final word count was 99,265 words, final image count was around 250, and there were dozens of sidebars, hundreds of quick tips, and seven case studies, including an entire chapter on Kurani Interactive’s awesome Book of Odds project. Topics range from using mRSS feeds to creating web video and semantic metadata. And just about everything in between. I have received positive feedback from the publisher so far regarding how well-organized the content is, which feels great, considering it took nearly a year to write.
I think I’ve finally come to an agreement with Focal Press on the title for my new book:
Return on Engagement
What do you think? Focal requires a sub-title as well, so we have tentatively agreed to:
The Web Designer’s Field Guide to Digital Marketing
I’m a bit hesitant to restrict the book to only web designers because I think anyone who creates web content could benefit from it, but then again maybe I’m a bit biased.
Got any ideas? Thoughts? Comments? Suggestions?
Also, I’m on the hunt for good case study subjects! I’m particularly interested in people who have gotten some sort of tangible return on their social media or web content efforts. If you know anyone, please contact me. Thanks a gajillion.
Erin Smith from the Visual and Performing Arts Department at Michigan Technological University just gave Managing Interactive Media Projects a glowing review on Amazon.
Super blogger and social media guru Annie Teich posted a great review of Managing Interactive Media Projects on her blog. Thanks so much for the great press, Annie.
It appears as though several documents and a list of review questions are missing from the supplemental disc included with Managing Interactive Media Projects. You can download a compressed zip archive of those missing documents here.
And of course if you have any questions, please feel free to contact me.
Super blogger and social media guru 