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The fine folks at Spin Sucks have just published a guest post by yours truly on tracking data across multiple domains using Google Analytics. This can be helpful if your website uses a hosted third party system for tickets, donations, and so on. Check it out!
Read Cross Domain Tracking in Google Analytics on Spin Sucks now.
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The ‘Blogging for Business’ seminar at Ascend Training on December 10, 2008 crammed as much information about setting up and configuring your own blog as one can possibly fit into the space of an hour. If you would like to download a PDF of the presentation, you can get it here.
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I will be part of a digital marketing panel for the Association of Educational Publishers’ Midwest seminar on Wednesday, October 22, 2008 to be held at the offices of Pearson Scott Foresman in Glenview, Illinois.
The panel, titled 30 Tips in 60 Minutes, will focus on tips regarding digital/online marketing tools and strategies that help to best enhance business. I have been asked to discuss blogging, social media and other techniques Mightybytes has used to increase site traffic, search engine results and business revenue. The panel will be moderated by my good pal Stacy Jones, Marketing Director at Shakespeare Squared and will also feature Patrick Riley, Director of Sales and Marketing for Rand McNally, Beau Clark, VP of Product Management for Follett Digital Resources, and Gladys Rosa-Mendoza, Information Architect at Rosa & Wesley, Inc.
The seminar is open to AEP members and non-members with a different pricing structure. Full details can be found on the AEP site.
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The folks at Isle Royale National Park sure could use some lessons on effective pricing strategies. I took my mother to America’s least used national park as a belated birthday present recently and was flabbergasted not only by how overpriced our visit was but by how many hidden surprise fees popped up around every corner as well. Granted, I understand that a visit to any national park is going to be an exercise in financial indulgence. Tourists are captive audiences at these places and the national parks do a great job of exploiting that fact. However, is the constant need to shell out cash hand over fist (much to the detriment of your vacation experience) really providing good customer service that will result in repeat business? I think not.