Category Archives: Digital Marketing

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Spin Sucks Post on Cross-Domain Tracking in Google Analytics

By Tim

The fine folks at Spin Sucks have just published a guest post by yours truly on tracking data across multiple domains using Google Analytics. This can be helpful if your website uses a hosted third party system for tickets, donations, and so on. Check it out!

Read Cross Domain Tracking in Google Analytics on Spin Sucks now.

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Return on Engagement Delivered to Focal Press

By Tim

Return on Engagement cover image

Return on Engagement Cover

I sent Return on Engagement off to Focal Press last Thursday just before 5:00 p.m. Final word count was 99,265 words, final image count was around 250, and there were dozens of sidebars, hundreds of quick tips, and seven case studies, including an entire chapter on Kurani Interactive’s awesome Book of Odds project. Topics range from using mRSS feeds to creating web video and semantic metadata. And just about everything in between. I have received positive feedback from the publisher so far regarding how well-organized the content is, which feels great, considering it took nearly a year to write.

Find out more info at:

Return on Engagement page on Mightybytes >>

Return on Engagement page on Amazon >>

We should have a Facebook page launched with a week or so as well.

Phew!

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Community Media Workshop Presentation

By Tim

Community Media Workshop

SEO For Success at Community Media Workshop was a full-house with participants ranging from large companies to small non-profits and back again. Community Media Workshop did a great write-up of the three hour seminar on their site and included a video interview with one of the participants.

Here’s what one of the participants had to say: “Tim Frick was a very good speaker. He knew his material and communicated it well and kept the group interested. Good use of examples and group involvement.”

Read the CMW Notes >>

Download the Presentation (16MB PDF) >>

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New Book Title

By Tim

I think I’ve finally come to an agreement with Focal Press on the title for my new book:

Return on Engagement

What do you think? Focal requires a sub-title as well, so we have tentatively agreed to:

The Web Designer’s Field Guide to Digital Marketing

I’m a bit hesitant to restrict the book to only web designers because I think anyone who creates web content could benefit from it, but then again maybe I’m a bit biased.

Got any ideas? Thoughts? Comments? Suggestions?

Also, I’m on the hunt for good case study subjects! I’m particularly interested in people who have gotten some sort of tangible return on their social media or web content efforts. If you know anyone, please contact me. Thanks a gajillion.