I will be part of a digital marketing panel for the Association of Educational Publishers’ Midwest seminar on Wednesday, October 22, 2008 to be held at the offices of Pearson Scott Foresman in Glenview, Illinois.
The panel, titled 30 Tips in 60 Minutes, will focus on tips regarding digital/online marketing tools and strategies that help [...]
The folks at Isle Royale National Park sure could use some lessons on effective pricing strategies. I took my mother to America’s least used national park as a belated birthday present recently and was flabbergasted not only by how overpriced our visit was but by how many hidden fee surprises popped up at every opportunity as well. Granted, I understand that a visit to any national park is going to be an exercise in financial indulgence. Tourists are captive audiences at these places and the national parks do a great job of exploiting that fact. However, is the constant need to shell out cash hand over fist (much to the detriment of your vacation experience) really providing good customer service that will result in repeat business? I think not.