- Increasing Online Engagement
This presentation to the Adobe User Group covered many of the elements required to build an online business: engagement, marketing, community management, measurement, content strategy, and a killer web/mobile site that brings it all together. - Managing Your Online Presence: The Dynamic Content Approach
This presentation for the Arts and Business Council of Chicago covered strategies and production tips for managing your online presence, including website improvements, content updates, and social media techniques, as well as monitoring and measurement tools like Google Alerts and Analytics. - Measurement Workshop
A three-hour workshop for the Arts and Business Council of Chicago that demystifies how to measure online marketing efforts and devise actionable insights over time through targeted strategies and clear analysis of website and social media metrics data. Sound complicated? It’s easier than you think. - Planning and Strategizing Your Web Presence
A presentation given to an audience of about 100 Chicago-based artists and arts organizations on the importance of devising an effective web strategy that dovetails with business goals and includes your website, email marketing, social networks, and so on. - Social Media and Content Marketing
This three-hour workshop takes an advanced look at social media, web video, and measurement for an in-depth exploration of content marketing. Hour one covers community building and engagement techniques using social tools. Hour two covers the basics of using web video as a marketing tool. Hour three dives into metrics, tracking, and measurement options for analyzing the return on your efforts.