- Blogging and CMS
This two-day hands-on workshop for Ascend Training focused on a variety of blog and content management system-related topics and is geared to help non-programmers understand the process of installing, configuring, and working with blog and CMS software. Day one covered blog software while day two dove deeper into content management systems. - Blogging for Business
Topics covered in this workshop included general how-to information on blogging and blog software, as well as a step-by-step breakdown of how to set up, customize and market your own blog using social media and online marketing tools. - Engagement and Content Strategy
I co-presented a three hour workshop with Jell Creative’s Joe Grossman to a group of Chicago arts organizations on the topic of improving website performance and increasing engagement with audiences through effective content strategies. - Increasing Online Engagement
This presentation to the Adobe User Group covered many of the elements required to build an online business: engagement, marketing, community management, measurement, content strategy, and a killer web/mobile site that brings it all together. - Managing Your Online Presence: The Dynamic Content Approach
This presentation for the Arts and Business Council of Chicago covered strategies and production tips for managing your online presence, including website improvements, content updates, and social media techniques, as well as monitoring and measurement tools like Google Alerts and Analytics. - Planning and Strategizing Your Web Presence
A presentation given to an audience of about 100 Chicago-based artists and arts organizations on the importance of devising an effective web strategy that dovetails with business goals and includes your website, email marketing, social networks, and so on. - Social Media and Content Marketing
This three-hour workshop takes an advanced look at social media, web video, and measurement for an in-depth exploration of content marketing. Hour one covers community building and engagement techniques using social tools. Hour two covers the basics of using web video as a marketing tool. Hour three dives into metrics, tracking, and measurement options for analyzing the return on your efforts. - Understanding CMS
This presentation, given to an audience of about 100 web designers at the Create Chaos/Web Design Conference, covers the template-driven approach used by many content management systems. Attendees walked away with a clear roadmap for integrating these systems into their own design work. - Web Publishing
This three-hour session for the Association of Educational Publishers covered the basics of installing and configuring a blog using WordPress. Topics included keywords, content strategy, writing good content, and a discussion of plug-ins for extending WordPress functionality and increasing exposure with a variety of social media tools. - Web Writing
This full day workshop at StoryStudio Chicago walked attendees through the steps of conceiving web projects and writing the content associated with them. It covered the importance of information architecture and the role it plays in keeping content organized and mapping stories to interactivity. It also touched on topics of choosing vendors and working with content management systems or blogging software.