- Advanced Social Media Workshop
This workshop, co-presented with TeleCascade Networks’ Santanu DasGupta, covers advanced techniques for using social and mobile technologies to build brand awareness. - Brand Identity Panel
I participated in a brand identity panel for Community Media Workshop’s annual conference. During the panel we discussed traditional versus online branding and the important role each plays in strengthening an organization’s message and building customer or constituency loyalty. - Digital Marketing Panel
This panel for the Association of Educational Publishers, which featured fellow panelists from Rand McNally, Follett Digital Resources, and others offered 30 tips in 60 minutes for using digital tools to market yourself or your business. - Going Mobile: What’s Best for my Business?
Based on chapter 17 from Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing, this session is designed to help small business owners and entrepreneurs develop a strategic plan for implementing mobile technologies into their business and marketing endeavors. Topics covered include marketing opportunities, trends, technologies, and considerations for creating content in context to the platform on which it is delivered. - Increasing Online Engagement
This presentation to the Adobe User Group covered many of the elements required to build an online business: engagement, marketing, community management, measurement, content strategy, and a killer web/mobile site that brings it all together. - Managing Your Online Presence: The Dynamic Content Approach
This presentation for the Arts and Business Council of Chicago covered strategies and production tips for managing your online presence, including website improvements, content updates, and social media techniques, as well as monitoring and measurement tools like Google Alerts and Analytics. - Marketing Yourself as a Freelancer
This Illinois Institute of Art event, geared toward helping recent graduates market themselves as freelancers, covered tactics for using social media, networking, building a marketable portfolio, maintaining relationships with clients, and tricking out your website for maximum marketing potential. - Planning and Strategizing Your Web Presence
A presentation given to an audience of about 100 Chicago-based artists and arts organizations on the importance of devising an effective web strategy that dovetails with business goals and includes your website, email marketing, social networks, and so on. - Social Media and Content Marketing
This three-hour workshop takes an advanced look at social media, web video, and measurement for an in-depth exploration of content marketing. Hour one covers community building and engagement techniques using social tools. Hour two covers the basics of using web video as a marketing tool. Hour three dives into metrics, tracking, and measurement options for analyzing the return on your efforts. - Technomarketing, Guest Speaker
I was a guest speaker in New York and San Diego for the American Marketing Association’s Technomarketing series. My presentation focused on helping marketers speak the language of interactive developers to increase project success and foster productive partnerships that yield results for clients. - Using Social Media to Build Awareness
I gave this workshop two years in a row at Community Media Workshop’s Making Media Connections conference. It covers best practices for nonprofits to get the most from their social media marketing efforts. The presentation includes case study success stories and recommendations for social fundraising.