- Advanced Social Media Workshop
This workshop, co-presented with TeleCascade Networks’ Santanu DasGupta, covers advanced techniques for using social and mobile technologies to build brand awareness. - Going Mobile: What’s Best for my Business?
Based on chapter 17 from Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing, this session is designed to help small business owners and entrepreneurs develop a strategic plan for implementing mobile technologies into their business and marketing endeavors. Topics covered include marketing opportunities, trends, technologies, and considerations for creating content in context to the platform on which it is delivered. - Increasing Online Engagement
This presentation to the Adobe User Group covered many of the elements required to build an online business: engagement, marketing, community management, measurement, content strategy, and a killer web/mobile site that brings it all together.