- Engagement and Content Strategy
I co-presented a three hour workshop with Jell Creative’s Joe Grossman to a group of Chicago arts organizations on the topic of improving website performance and increasing engagement with audiences through effective content strategies. - Increasing Online Engagement
This presentation to the Adobe User Group covered many of the elements required to build an online business: engagement, marketing, community management, measurement, content strategy, and a killer web/mobile site that brings it all together. - Managing Your Online Presence: The Dynamic Content Approach
This presentation for the Arts and Business Council of Chicago covered strategies and production tips for managing your online presence, including website improvements, content updates, and social media techniques, as well as monitoring and measurement tools like Google Alerts and Analytics. - SEO for Success
A three-hour workshop for Community Media Workshop covering how to optimize your website and develop organic strategies for maximizing search engine crawls.