- Advanced Social Media Workshop
This workshop, co-presented with TeleCascade Networks’ Santanu DasGupta, covers advanced techniques for using social and mobile technologies to build brand awareness. - Creating Rich Interactive Experiences
As the opening speaker for Mogo Media’s Web Design Conference I discussed the challenges inherent to creating engaging experiences in an ever-evolving landscape of devices and delivery platforms. This presentation included case studies from several successful multidisciplinary projects that blended web, interactive, animation, and video content for truly immersive experiences. - Engagement and Content Strategy
I co-presented a three hour workshop with Jell Creative’s Joe Grossman to a group of Chicago arts organizations on the topic of improving website performance and increasing engagement with audiences through effective content strategies. - Managing Your Online Presence: The Dynamic Content Approach
This presentation for the Arts and Business Council of Chicago covered strategies and production tips for managing your online presence, including website improvements, content updates, and social media techniques, as well as monitoring and measurement tools like Google Alerts and Analytics. - Planning and Strategizing Your Web Presence
A presentation given to an audience of about 100 Chicago-based artists and arts organizations on the importance of devising an effective web strategy that dovetails with business goals and includes your website, email marketing, social networks, and so on. - Social Media and Content Marketing
This three-hour workshop takes an advanced look at social media, web video, and measurement for an in-depth exploration of content marketing. Hour one covers community building and engagement techniques using social tools. Hour two covers the basics of using web video as a marketing tool. Hour three dives into metrics, tracking, and measurement options for analyzing the return on your efforts. - Website Design and Usability
Is your website well-designed? Is it easy to use? These questions and more were addressed during this three hour workshop, which focused on usability as the foundation of what makes a website great. Targeted at arts organizations looking to overhaul their web presence, this panel represented perspectives from users, clients, and web designers. The workshop also featured individual website audits for attendees by panel members.